USA

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the marketing elements of the US Presidential Election, especially their online marketing strategies. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com.
David Meerman Scott: One of the things that has been so interesting to me over the last couple of years is focusing on the marketing aspects of the US Presidential Election. As we’re recording this right now we are a couple of months out from the November election here in the United States and it’s been fascinating to watch the differences in the ways that the two candidates and the two campaigns have been, or have been not, using social media.

Barack Obama and his campaign seem to be really embracing the ideas of social media, where as John McCain less so. In fact John McCain prides himself on not being a user of a computer, which is kind of interesting to me. However Barack Obama is the complete opposite and a specific thing that Obama did that is so fascinating is that he realises that there’s communities out there of people who are interested in what he is doing and want to follow him using the tools of social media. So in one case he’s got Twitter feed and what he does is he alerts his supporters who subscribe to his Twitter feed about his whereabouts and what he’s doing.

And I found it fascinating that when he announced his candidate for vice president, what he did is he first alerted people on Twitter and other networks as well and his email list and said ‘I’m going to be announcing my candidate for vice president first, to you, my supporters through Twitter and through email and through our site before I even alert the media’. And it was interesting because I was on vacation at the time and I was on my computer and Bang! there’s an announcement from Barack Obama that he …

With just days to go before the ballots, the candidates in the 2008 US Presidential Election are going full steam ahead. With the eyes of the world on the debates and the eventual outcome of the election, the pressure to perform is now very high.

Join our media expert, Alan Stevens, Director of mediacoach.co.uk, as he gives further expert advice on the campaigns, including the mistakes that the candidates need to avoid or risk losing it all.
Alan Stevens is a highly experienced journalist and media coach. He advises CEOs and senior level politicians, and with more than 2000 radio and TV interviews under his belt. This show is packed with presentation tips that are perfect for anyone who ever has to present or sell.

Here he gives his expert opinion based on his 30 years media experience and his work coaching CEOs and top politicians on their media performance. This opinion is featured here as unbiased advice, and is intended to be instructional to business people on how to handle themselves when facing the media.

Watch this Business Legends show now and see more this series for more online business tips from business experts on a huge range of topics to find out the secrets and methods that took them to the top!