USA

http://www.unlockthemiracle.ca
Visit the link about to see how you can protect yourself from these current economic conditions!!!!

Top business advice from David Meerman Scott, bestselling author of The New Rules of Marketing & PR, talks about the marketing elements of the US Presidential Election, especially their online marketing strategies. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com.
David Meerman Scott: One of the things that has been so interesting to me over the last couple of years is focusing on the marketing aspects of the US Presidential Election. As we’re recording this right now we are a couple of months out from the November election here in the United States and it’s been fascinating to watch the differences in the ways that the two candidates and the two campaigns have been, or have been not, using social media.

Barack Obama and his campaign seem to be really embracing the ideas of social media, where as John McCain less so. In fact John McCain prides himself on not being a user of a computer, which is kind of interesting to me. However Barack Obama is the complete opposite and a specific thing that Obama did that is so fascinating is that he realises that there’s communities out there of people who are interested in what he is doing and want to follow him using the tools of social media. So in one case he’s got Twitter feed and what he does is he alerts his supporters who subscribe to his Twitter feed about his whereabouts and what he’s doing.

And I found it fascinating that when he announced his candidate for vice president, what he did is he first alerted people on Twitter and other networks as well and his email list and said ‘I’m going to be announcing my candidate for vice president first, to you, my supporters through Twitter and through email and through our site before I even alert the media’. And it was interesting because I was on vacation at the time and I was on my computer and Bang! there’s an announcement from Barack Obama that he …